Idea, KV, photoset, digital project, illustrations and POSM
Idea, KV, video, banners
Localization of commercials
The free design software for all Durable digital products
Dietary supplement, fighting with anxiety and stress
Idea, Photoset, video commercial, banners
Idea, video shotting, photoset, web page, content strategy Instagram, design
Idea, TV commercial, posters, digital capmaign
Idea, textual presentation and brandbook for internal career event at Medtronic company
Creative idea for for TimeOut rooftop bar, based on the bar menu
Communication platform for Gardex Baby and Raptor Baby
Creative idea for “Orange is the new black” TV series
April 2020 — Now
FirstADkit
CEO and senior copywriter, creative studio production
Lead marketing and creative services, which means get the task from the client, make a strategy if needed, create an idea and implement it. All the project from scratch. Striving for minimizing marketing budget on the one hand and increasing the results of campaign on another. One of latest commercials we managed to shoot 5 times cheaper and it still increased sales in pharmacies up to 25% in a month.
Creating, copywriting and supervising TVC/OLV, KV, digital or integrated 360° campaigns and branding for FMCG and Healthcare products.
Able to hire the appropriate team for the project, leading the team.
September 2017 — Now
Freelance copywriter
Create concepts, copywrite ideas and scripts for commercials, KV, digital campaigns. Localize campaigns into Russian market/ (BBDO, GEOMETRY) clients (Sportmaster (the biggest sport brands retailer, X5 retail group, Magnet (the two largest retailers in Russia).
June 2012 — June 2019
Vibrissa Advertising studio
Copywriter, Creative project manager
Creating and managing advertising creative and branding campaigns. Leading the creative team together with creative/art director. Manage the Creative workflow, succeeded in increasing KPI up to approx.. 200% for food supplement Vaginorm (by Abbot Laboratories) only by unusual creative banners.
June 2006 — July 2007
MTS (Top mobile telecom operator in Russia)
Marketing communication manager
Source and coordinate multiple agencies necessary to deliver advertising campaigns. Managing Video shooting, federal outdoor campaigns with 100+ billboards, sponsorship on TV (all together with advertising agency).
FirstADkit
CEO and senior copywriter, creative studio production
Lead marketing and creative services, which means get the task from the client, make a strategy if needed, create an idea and implement it. All the project from scratch. Striving for minimizing marketing budget on the one hand and increasing the results of campaign on another. One of latest commercials we managed to shoot 5 times cheaper and it still increased sales in pharmacies up to 25% in a month.
Creating, copywriting and supervising TVC/OLV, KV, digital or integrated 360° campaigns and branding for FMCG and Healthcare products.
Able to hire the appropriate team for the project, leading the team.
September 2017 — Now
Freelance copywriter
Create concepts, copywrite ideas and scripts for commercials, KV, digital campaigns. Localize campaigns into Russian market/ (BBDO, GEOMETRY) clients (Sportmaster (the biggest sport brands retailer, X5 retail group, Magnet (the two largest retailers in Russia).
June 2012 — June 2019
Vibrissa Advertising studio
Copywriter, Creative project manager
Creating and managing advertising creative and branding campaigns. Leading the creative team together with creative/art director. Manage the Creative workflow, succeeded in increasing KPI up to approx.. 200% for food supplement Vaginorm (by Abbot Laboratories) only by unusual creative banners.
June 2006 — July 2007
MTS (Top mobile telecom operator in Russia)
Marketing communication manager
Source and coordinate multiple agencies necessary to deliver advertising campaigns. Managing Video shooting, federal outdoor campaigns with 100+ billboards, sponsorship on TV (all together with advertising agency).
Copywriting, concepting, TV/OLV production supervising, localization, content strategy, team management.
Experience
Skills
+7 (926) 207 44 42
anna.u.kirillova@gmail.com
Creative Lead/creative manager with a copywriting background and 15+ years of experience in advertising either in the agency or a client side. Work both as copywriter and project manager on local projects.
In 2020 opened a creative studio, help NPO in creative field and side hustling as SMM when I have time making reels, design and content management for private school in Moscow.
Know how to transform words and research to a strategy, strategy to ideas and ideas into words! Able to form good strategic and creative team for the project and make a comfortable environment for each team member.
Come up with non-standard solutions, as well as search for new ways if needed. Worked on federal 360 campaigns and small video or digital projects.
Lead to achieve results, from concept to completion.
In 2020 opened a creative studio, help NPO in creative field and side hustling as SMM when I have time making reels, design and content management for private school in Moscow.
Know how to transform words and research to a strategy, strategy to ideas and ideas into words! Able to form good strategic and creative team for the project and make a comfortable environment for each team member.
Come up with non-standard solutions, as well as search for new ways if needed. Worked on federal 360 campaigns and small video or digital projects.
Lead to achieve results, from concept to completion.
Side Hustle
Consulting NON PROFIT organizations on marketing campaigns
SMM for private school in the center of Moscow and it’s side project Museum tours for kids. Write scripts for reels, making stories, design profiles, content management.
SMM for private school in the center of Moscow and it’s side project Museum tours for kids. Write scripts for reels, making stories, design profiles, content management.
Creative, agile, open minded and responsible. Like to learn new and implement it.
Soft Skills
2016-2017
Wordshop Communication academy
Concepting, creative copywriter
2005-2006
State Academy of Management, Moscow NIMA A (Netherlanads uni of marketing)
Marketing
1997-2002
Moscow State University named after Mikhail Lomonosov
Philology, Romano-Germanic department, English language and foreign literature.
Additional Education
SMM managing (SKILLBOX, course from April agency)
Wordshop Communication academy
Concepting, creative copywriter
2005-2006
State Academy of Management, Moscow NIMA A (Netherlanads uni of marketing)
Marketing
1997-2002
Moscow State University named after Mikhail Lomonosov
Philology, Romano-Germanic department, English language and foreign literature.
Additional Education
SMM managing (SKILLBOX, course from April agency)
Education
Russian — native
English — C1 — advanced
German — А1
English — C1 — advanced
German — А1
Languages
CREATIVE LEAD / CREATIVE PROJECT MANAGER / COPYWRITER
© Anna Kirillova 2022
