To bust the myth that painful and irregular period is something normal. To talk about the product in a target audience (25 y.o) language.
Budget up to 10000 eur.
Task
With the help of funny stickers demonstrate all the unpleasant and well-known moments of the period and show how dietary supplement Time Factor can handle it in a vivid stop-motion video.
Idea
Creative concept “THESE DAYS” The video, banners and other materials have been successfully used for 3 years by now.
Result
Creative lead, copywriter - Anna Kirillova Art-director - Anna Bulygina