Ointment for hemorrhoids

Posterizan

Localize the video of the German advertising campaign Posterizan to the Russian market.
Do it simply and with humor, since it’s the most sensitive and taboo health problem in Russian society.

Budget for idea and production - up to 4000 eur.

Task

Reduce the amount of harsh (for Russian ear) German humor, while maintaining the general idea and atmosphere of the video. Add a 5 sec clear demo to illustrate how everything works.

Idea

Key Visual

Two funny videos with a running time of 25 sec., which have been successfully used for 2 years.

Result

Project manager, copywriter - Anna Kirillova
Art-director - Anna Bulygina