Communication platform for Gardex Baby and Raptor Baby

Gardex

To create a communication platform for Gardex Baby and Raptor Baby (repellent, the leader on the market) and come up with online and offline activities (360°) for the next year.

Make sure that both SKU work with 1 common message.

Task

EXCEPTIONAL– Gardex and Raptor Baby EXCEPTS all the insects from your life and provide you with EXCEPTIONAL care.

Gardex by day and Raptor by night.

Idea

A good reaction in social media, especially to a charity project with K. Khabensky.
Market share on marketplaces increased up to 60%, shipments increased by 6% in rubles
with a general market decline of 12%.

Result

Creative lead, copywriter - Anna Kirillova
Art-director - Anna Bulygina