Dietary supplement for women’s health

Indinol

Draw attention to possible breast problems that often appear unnoticed. Film a product video (OLV) for expensive dietary supplement Indinol and focus on the asymptomatic course of the disease and the need of breast checking.

Budget for idea and production– approx. 10 000 – 12 000 eur.

Task

Dancing as an allusion to the pleasure of life. The disease goes unnoticed and the breast tumor can spread asymptomatically. Indinol supports breasts health without violating daily plans.

Idea

Key Visual

Emotional video, Print, banners and webpage.
Sales in pharmacies increased to 25% in a month.

Result

Creative lead, copywriter - Anna Kirillova
Art-director - Anna Bulygina

Backstage