Idea, KV, photoset, Special digital project, illustrations and printed materials

Gazfond non-state pension savings

Draw attention of young people to pension days, which are not that far as they seem. Present non-state pension savings as Plan B for retirement.

Task

We know all about components of successful life. But we often forget, that everything might change in a sudden in 180°. Gazphund offers you "Plan B".

Idea

Print, social media, posters, calendars live pics.
Printed calendar with Plan B for every month.
Digital calculation of the money you need to save to sustain your wellbeing.

Tap the button below, choose your caracter and calculate your income for pension just playing!

https://gazfond-pn.ru/ipp/

Result

Desktop & Mobile Game

Сopywriter and project lead — Anna Kirillova
Art-director — Pavel Evgrafov

Key Visual — Calender

Key Visual