Dietary supplement for women’s health

Estrovel

To launch dietary supplements Estrovel. Tell women 45+ in a colorful and understandable way that menopause affects the physical and emotional state much deeper than it is usually shown by competitors.

Budget – up to 60 000 eur.

Task

Menopause changes a woman and she doesn’t feel herself. Estrovel can help to survive and to remain herself during this uneasy period of life. The Slogan “Bring back a woman” is based on French expression – «cherchez la femme», which sound close in Russian language.

Idea

Key Visual

The “Bring Back the Woman” concept is implemented in a video, banners, POSM for clinics and pharmacies. A non-hormonal complex for harmony with oneself, according to the research on campaign results, was noted as the most understandable message among competitors.

Result

Creative lead, copywriter - Anna Kirillova
Art-director - Anna Bulygina