Anna Kirillova
Creative lead, creative project manager, copywriting and concepting
create ads and implement it
create ads and implement it
Indinol. Dietary supplement
for women’s health.
Индинол.С заботой о вас и вашей груди.
Task — to make a commercial about dietary supplement Indinol with
a little budget. To focus on women’s hormonal health especially on breasts health.
Idea — to show that hormonal changes may go unnoticed. Without any pain. While you are living your life.
Realisation — OLV, KV, webpage, banners.
Copywriter and project manager — Anna Kirillova,
Art director — Anna Bulygina.
for women’s health.
Индинол.С заботой о вас и вашей груди.
Task — to make a commercial about dietary supplement Indinol with
a little budget. To focus on women’s hormonal health especially on breasts health.
Idea — to show that hormonal changes may go unnoticed. Without any pain. While you are living your life.
Realisation — OLV, KV, webpage, banners.
Copywriter and project manager — Anna Kirillova,
Art director — Anna Bulygina.
Few EXCEPTIONAL tasks for Gardex Extreme (extra strong reppelent) and Gardex&Raptor Baby.
1. Сreate a communication platform for Gardex Extreme and come up with online and offline activities (360) for the next year.
2. Сreate a common communication platform for Gardex baby and Raptor baby with a common slogan and message.
3. Make sure that both platforms (Gardex Extreme and Gardex&Raptor Baby) work with 1 common message that unites them.
4. We found the word "EXCEPTIONAL" for both platforms – Gardex Extreme EXCEPTS all the insects from your life. Gardex&Raptor Baby provide you with EXCEPTIONAL care.
1. Сreate a communication platform for Gardex Extreme and come up with online and offline activities (360) for the next year.
2. Сreate a common communication platform for Gardex baby and Raptor baby with a common slogan and message.
3. Make sure that both platforms (Gardex Extreme and Gardex&Raptor Baby) work with 1 common message that unites them.
4. We found the word "EXCEPTIONAL" for both platforms – Gardex Extreme EXCEPTS all the insects from your life. Gardex&Raptor Baby provide you with EXCEPTIONAL care.
Gardex and Raptor. Communication platform
Ghilan. Mousturizing eyedrops
Гилан. Не пускай пыль в глаза.
Task — to make a short OLV of video footages, which could explain how Ghilan works and why .we need it with simple and understandable language.
Idea — to show how megapolis enviroment affects eye health every year.
Realisation — OLV, banners.
Copywriter and project manager — Anna Kirillova,
Art director — Anna Bulygina.
Гилан. Не пускай пыль в глаза.
Task — to make a short OLV of video footages, which could explain how Ghilan works and why .we need it with simple and understandable language.
Idea — to show how megapolis enviroment affects eye health every year.
Realisation — OLV, banners.
Copywriter and project manager — Anna Kirillova,
Art director — Anna Bulygina.
Posterizan/Posterizan Forte. Ointment for hemorrhoids.
Постеризан. Все уже придумано.
Бывает так, что сложно усидеть на месте...
Task — Localisation of German commercials into Russian market. To create a Key Visual with the similar idea.
Idea — sometimes it's difficult to sit still. All you need to fix it is Posterisan.
Copywriter — Anna Kirillova, Art director — Anna Bulygina
Постеризан. Все уже придумано.
Бывает так, что сложно усидеть на месте...
Task — Localisation of German commercials into Russian market. To create a Key Visual with the similar idea.
Idea — sometimes it's difficult to sit still. All you need to fix it is Posterisan.
Copywriter — Anna Kirillova, Art director — Anna Bulygina
"Отшельник"
"Трусишки-холодишки"
Gazfond non-state pension savings.
Task — to tell young people about non-state pension savings as Plan B for retirement.
Idea — we wll know what leads to succecfull life and doing our best. But we often forget, that everything might change in a sudden, unexpectedly and in a totally different way.
Realisation — visual, social media, posters, calendars live pics.
https://gazfond-pn.ru/ipp/.
Artdirector — Pavel Evgrafov, copywriter and project manager — Anna Kirillova.
Task — to tell young people about non-state pension savings as Plan B for retirement.
Idea — we wll know what leads to succecfull life and doing our best. But we often forget, that everything might change in a sudden, unexpectedly and in a totally different way.
Realisation — visual, social media, posters, calendars live pics.
https://gazfond-pn.ru/ipp/.
Artdirector — Pavel Evgrafov, copywriter and project manager — Anna Kirillova.
Calendar PLAN B — The Year, when you have a PLAN B for every month.
Gazfond non-state pension savings. Calculate your pension.
Tap the button below, choose your caracter and calculate your income for pension just playing!
Dietary supplement Time Factor for women's health.
Тайм Фактор - Твой фактор позитива!
Тайм Фактор - Твой фактор позитива!
Task— to tell young girls that Time Factor may relieve the pain during the period, regulate period and help hormone health. Make it fresh and not to spend billions on it.
Idea — "these days" might be positive as well. They shouldn't neceserraly be painful. You don't need to "loose" a whole week.
Realisation — OLV, banners, Key Visual for doctors and patients, stickers with emotions.
Copywriter and project manager — Anna Kirillova,
Art director — Anna Bulygina.
Idea — "these days" might be positive as well. They shouldn't neceserraly be painful. You don't need to "loose" a whole week.
Realisation — OLV, banners, Key Visual for doctors and patients, stickers with emotions.
Copywriter and project manager — Anna Kirillova,
Art director — Anna Bulygina.
Dietary Supplement Estrovel for women's health during menopause.
ЭСТРОВЭЛ - Верните женщину!
Негормональный комплекс для гармонии с собой.
Task — bright concept for Estrovel, which would help to stand out from competitors..
Idea — Estrovel can help you to survive menopause better than any potion, and will help you to remain yourslef during this uneasy period of life.
Realisation — TV commercial, KV for doctors. pharmacists and patients. Posters in clinics.
Copywriter and project manager — Anna Kirillova,
Art director — Anna Bulygina.
Visual concepts for doctors and pharmacists
 |  |  |
Probiotic Lactobalance (Unipharm)
Лактобаланс - Пусть бурлит жизнь,
а не живот!
Task — to develop creative strategy and create a life-style concept for Lactobalance probiotic.
Idea — intestines problems can't stop your usual life tempo.
Reailasion — KV, website
АрArtdirector — Pavel Evgrafov, copywriter and project manager — Anna Kirillova.
Лактобаланс - Пусть бурлит жизнь,
а не живот!
Task — to develop creative strategy and create a life-style concept for Lactobalance probiotic.
Idea — intestines problems can't stop your usual life tempo.
Reailasion — KV, website
АрArtdirector — Pavel Evgrafov, copywriter and project manager — Anna Kirillova.
Textual presentation and brandbook for internal career event at Medtronic company, devoted to employees' carees.
Realisation — Naming, slogan, Logo and style.
Copywriter — Anna Kirillova, Art director — Pavel Evgrafov.
Realisation — Naming, slogan, Logo and style.
Copywriter — Anna Kirillova, Art director — Pavel Evgrafov.
Medtronic. Career talks.
Let's talk about you
What about dreams?
In a dream world creative people create as creatively as they can, don't follow any rules, clients' comments or society taboo.
Just trying to make world better! So...
dreams and concepts
Just trying to make world better! So...
dreams and concepts
We tried to make drinking more meaningful. Prints for TimeOut rooftop bar.
Copywriter Anna — Kirillova, Art director — Anastasia Hizhyk.
Copywriter Anna — Kirillova, Art director — Anastasia Hizhyk.
Bar TimeOut is located on the roof of the Pekin Hotel in Moscow and has a different cocktail menu for every part of the day.
We made up the lines based on the idioms using the words Time and Out.
We offered visitors to drink together with different well known persons, which names are reflected in the names of the cocktails, in the morning or at night.
We tried to make pharmaceutical ads more neat.
Sometimes you don't need words at all and it doesn't become less clear. Copywriter — Anna Kirillova, Art director — Anna Tolkanitsa.
We tried to help busy parents! Sleep tight, Baby!
Pleeeeeaaaase...
We offered Durex to make an app on the basis of the sleep tracker, that connects 2 phones - parents' phone and the one placed in the children's room. As soon as a kid woke up the app gives a signal to parents so that they have enough time to pretend to be reading. Meanwhile kids could listen to audio tales or lullaby.
We offered Durex to make an app on the basis of the sleep tracker, that connects 2 phones - parents' phone and the one placed in the children's room. As soon as a kid woke up the app gives a signal to parents so that they have enough time to pretend to be reading. Meanwhile kids could listen to audio tales or lullaby.
aaand....
Diploma!
We had a complicated brief for 4G by TELE2 company, that should have been made on "The other rules" communication platform. So we played the other rules. (WARNING! LANGUAGE)
We might have a good collaboration
Anna Kirillova
Copywriter and creator
2019 — now, Copywriter and project manager — FirstADkit and freelance copywriter.
Starting 2012 had been working as account manager and project manager in Vibrissa advertising studio, at the same time started to work as copywriter there as well.
Started my career as an executive assistant to expat partners in Ernst&Young,
continued as a marketing communication manager in MTS.
Graduated from Moscow State University, philological faculty, English and German languages - 2002
Practical marketing course RIMA A at the State University of Management - 2006
Copywriting at Wordshop academy - 2017
Second course - Digital create - 2017
I feel that this is definitely not enough for me and I'm ready for a new challenge :)
2019 — now, Copywriter and project manager — FirstADkit and freelance copywriter.
Starting 2012 had been working as account manager and project manager in Vibrissa advertising studio, at the same time started to work as copywriter there as well.
Started my career as an executive assistant to expat partners in Ernst&Young,
continued as a marketing communication manager in MTS.
Graduated from Moscow State University, philological faculty, English and German languages - 2002
Practical marketing course RIMA A at the State University of Management - 2006
Copywriting at Wordshop academy - 2017
Second course - Digital create - 2017
I feel that this is definitely not enough for me and I'm ready for a new challenge :)
Please, don't hesitate to email me: anna.u.kirillova@gmail.com
or call me +79262074442
